Why You Need A Mobile App For Your Business

Given the rapid speed of digitalization, mobile applications now account for almost 55% of global online traffic. Mobile apps are changing the face of many industries, from social networking to utility, leisure, and news.

 

There are currently companies whose entire business models are centered on mobile apps, while others rely on mobile apps to support their operations. Overall, mobile apps have become an essential component of the corporate and digital worlds.

 

Why create a mobile app for your company?

 

Smartphones are now used by around 6.37 billion people globally, with mobile apps accounting for 90% of the time spent on them. Every day, the market for mobile apps expandson

 

This data clearly illustrates that mobile applications are rapidly becoming consumers' preferred method of interacting with businesses. As a result, most businesses are now developing a dedicated mobile app to attract more clients. That’s why iPhone and android app development is on trend.

9 Benefits of Mobile Application Development

Improve your visibility

The majority of smartphone users spend 5–6 hours every day on their devices.

Every text and image we encounter in a day is subconsciously recorded by our brain. When people see your app on their phones on a daily basis, it helps them remember your brand name. As a result, your brand's visibility and recognition will grow organically.

 

Create a personalised and direct channel

While mobile apps serve as a direct contact route between a company and its clients, their most significant advantage is personalized communication.

Mobile applications allow you to personalize information such as messages, recommendations, and offers based on the user's preferences.

You can further customize your messaging for more relevance by using factors such as geolocation and user profile. This allows you to send information directly to your users' fingers. Furthermore, push notifications might help you persuade users to interact with your company.

 

Improve the user experience

User experiences are critical to the success of your company. Every improvement to your digital platform is made to improve the user experience.

A mobile application, with its engaging and user-friendly UI and UX, can provide users with a seamless browsing experience, enhancing user happiness. A satisfied customer is more likely to do business with you again in the future.

 

Enhance customer engagement 

Mobile apps are easily accessible and provide an excellent way to reach out to potential clients.

Integrating social media into your mobile app helps grow your digital presence while also boosting brand-audience connections. This also makes it simple for your customers to share your material with their peers, which increases engagement.

 

Obtain customer insights

It can assist you in gathering information about user behavior, time spent, places most or least interacted with, customer feedback, and other topics.

Analyzing this data will help you gain a deeper understanding of your users and their preferences, which you can then employ in your marketing.

You may also improve your business offers depending on user interests and fuel data-driven decisions to achieve the greatest results possible.

 

New revenue channel

Mobile apps provide your customers with a more personalized buying experience. It directly simplify and streamline the purchasing process, resulting in increased sales.

The Domino's Pizza app is an outstanding illustration of this. Within the first six months of launching its mobile ordering app, the company reported a 28% boost in revenues in the United Kingdom alone. Today, the company's mobile application accounts for 52% of total orders.

 

To gain more revenue, you can monetize your app via in-app purchases, freemium, or paid apps, depending on your business type. If your programme is well liked by your users, they will gladly pay for it.

 

Improve customer service

Mobile applications are one of the most effective ways for clients to contact your company. Mobile apps also create a rapid feedback system, which encourages customers to contact you with questions and criticisms. 

 

Differentiate yourself from the competition

A mobile application gives your company a huge advantage in today's competitive digital market. It better meets the needs of consumers for speed and convenience than other traditional digital platforms.

 

You can also customise your app to create a brand-specific atmosphere that boosts brand awareness and familiarity.

 

Develop customer loyalty

A mobile application can help you to build trust, because it is easily available, offers users relevant information at the right time, allowing them to make well-informed decisions. 

Starbucks is an excellent example of this. They feature a star point system that rewards customers when they visit a neighboring Starbucks location.

 

Conclusion

A mobile application is now required for all businesses, whether they are startups, enterprises, or established market players. After reading about the benefits of having an application, you should now have a comprehensive knowledge of the significance and benefits of mobile apps for any organization.

 

As a result, if you have not yet planned to develop a mobile app for your company, you are far behind your competitors. To overcome the competition and stay ahead of them, you must plan ahead of time. All you need to do is come up with an inventive mobile app development idea and contact a reputable iOS and Android app development company in India like FODUU.

We at FODUU provide professional iPhone and android app development services to our clients with our expert app development team at affordable prices.

Contact us for a free app development consultation.